The Media Minute 12.1.21

Anyone who’s ever created content marketing collateral knows to include internal and external links. This digital marketing best practice is in place because it lifts your content in search engine rankings. If you’re looking to improve your link-building strategy, take a look at how to create backlinks to your site, examples of a backlink, and more from Mirabel’s Marketing Manager.

A lack of clarity around how blockchain technology can be deployed in publishing has stopped most publishers from experimenting with it. The majority of the publishers in a recent survey said that blockchain has the potential to transform news media but less than 10% have incorporated it into their strategy. Blockchain was developed as the infrastructure to support cryptocurrencies like Bitcoin, but it is now being used in many other applications, from music royalties to voter registration.

In the absence of links to original sources, the significant impact on publishers’ traffic, and the associated revenues, are irrefutable. That’s the view of publishers in the U.K. who have come together via trade body the Association of Online Publishers (AOP) to back a standardized way to cite sources. The protocol revolves around an email process whereby those publishers who have registered for it are able to contact other publishers who have not cited exclusive content they’ve produced so that it can be updated.

If you’re a magazine publisher, chances are you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event. Hosting events is a way to supplement magazine advertising revenue. Additionally, events can increase your brand awareness and gain customer responses on how to improve your product. Events are costly but can reap huge benefits for both your magazine and your advertisers.

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