The Media Minute 08.05.2020

In the early days of the pandemic, the team at nonprofit media outlet, Tricycle: The Buddhist Review, rallied to produce content that would help its audience during an anxious, uncertain time. Recognizing that people were spending more hours at home amid shelter-in-place orders, the team decided to host a series of free livestream meditations and Buddhist teachings to aid individuals in their altered lives.

COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to be both a problematic, and an unreliable income stream, for many outlets right now, the race is on to find other ways to make media pay.

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce, from editorial to operational to revenue roles.

Publishers plotting a growth strategy as advertisers look for ways to put media dollars to work during the second half of the year have a significant incentive to hone their digital strategies. Those efforts include ways to boost monetization, while also improving the reader experience.

With Labor Day only five weeks away, it has become clear that a substantial number of publishers, both in New York City and elsewhere, will not be returning to their offices in anything resembling full force before 2021. Moreover, organizers of a few industry events set for early next year have already announced they will be moving them from in-person to online.

Editor & Publisher Magazine (E&P) announced today that it has partnered with the Local Media Consortium (LMC) to manage the 25th Annual EPPY Awards, one of the most prestigious honors in digital journalism in the United States.

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