The Magazine Manager blog has covered the basics to bringing programmatic advertising to your sales teams. What we haven’t done is break down how programmatic advertising plays out in the wider $88 billion global market. The Association of National Advertisers (ANA) is taking a shot, releasing what it’s calling a “first look” of a larger study on open web programmatic advertising and analyzing 21 participating advertisers and their $123 million in ad spend and 35.5 billion impressions between September 2022 and January 2023.
Unfortunately, the findings aren’t all rosy.
In South Carolina in 2020, ten local newspapers folded their print editions, and those that remain are often shoestring operations. But some papers are bucking the trend, either by hiring staff, or collaborating with other papers to expand their coverage and investigate corruption in local governments. And readers are supporting them for providing news they can’t get anywhere else.
Companies across the economy say artificial intelligence will be their top spending priority over the next year, according to the latest CNBC Technology Executive Council survey.
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn).