The Media Minute 03.26.2019

Publishers are aware of the need to diversify revenues, and increasingly, commerce is the key strategy–with 31% stating it will be an important focus in 2019.

Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements?

Budweiser’s “Puppy Love” is one of the most viewed video ads ever (50 million in a year) because it was virally shared. The question that has baffled advertisers and analysts is, what drives the sharing of digital content?

Maclean’s and Chatelaine, among others, are headed to St. Joseph Communications as Rogers completes its exit from print media.

The Economist recently relaunched its lifestyle magazine 1843 and The Drum Network interviewed editor Rosie Blau and publisher Mark Beard to find out the motivation for refreshing a brand first launched in 2016 and to ask about the future of magazine publishing in a digital world.

Smartphones are the big gainers in media consumption year-over-year, according to the just-released Nielsen’s Q3 2018 Total Audience Report.


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