The coronavirus pandemic has created a lot of uncertainty in a very short period of time. Many companies have decided to cut their marketing budgets as a result. On the one hand, this is a prudent financial decision to protect cash flows.
Popular content analytics platform Chartbeat has reported that the number of pageviews across its network was up 33% last week compared to the same time last year, according to Recode. The amount of time spent actively scrolling, clicking, and reading articles was also up 30% during the same period.
Reader worry – and work from home policies – are driving a surge in news consumption about the coronavirus, with pageviews up 30% year over year, according to Parsely data. Publishers also face pressure to move their stories about the virus in front of their paywalls, stunting a key area of revenue growth.
Brands increased their email volume following President Trump’s European travel ban announcement on March 11. But that doesn’t mean consumers were converting, judging by research conducted by email service provider MessageGears.
Recent start-up Bookshop.org has received a significant lift in recent weeks, as a number of independent bookstores have enrolled with them to create an online storefront quickly and easily. And the organization gives a lift to ABA member stores as well — stores that sign on as affiliates get 25 percent of any sales they generate.
As newspapers have struggled with the decline of advertising revenue from retail, auto, real estate and recruitment, many have leaned on preprints, legal advertising and obituaries for stability.