The Media Minute 03.12.2019

At a time when trust in the news is crawling out of historic lows, a new study from the Center for Media Engagement provides promising interventions to promote readers’ trust in news stories.

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.

Everyone in media sales knows this– it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in?

The Philadelphia Inquirer got an idea from the (Minneapolis) Star Tribune – focus on the good stuff, too.

The past few year have been tough for adtech companies. With growth and profits squeezed by the duopoly of Google-Facebook, and disappointing IPOs such as RocketFuel, Rubicon or Tremor Video, adtech fell out of VCs’ good books.

There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.

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