The Media Minute 10.24.2017

We live in a tumultuous time for print publishing.

Keep reading if… you’d like to know how we use a simple marketing automation to generate sales.

Meredith’s CEO discusses the MPA’s latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines.

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK.

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat.

The deal is reflective of bigger consolidations in the magazine industry.

Autoplay has become synonymous with publishers putting monetization ahead of user experience.

THE ADVERTISING LANDSCAPE is undergoing its most sweeping transformation in years.

When Sid Evans sits down behind his desk in his office these days, he’s editing for two – two magazines.

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