Mobile Is Key Driver Of Magazine Audience Growth Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
Email Marketing Continues To Confound Publishers Despite email’s long-established role as a critical marketing channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists.
One Man’s Passion For The Brands He Believes In Makes Selling The Magazines “Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
Is Magazine Binging A ‘Thing’ Yet? Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
Publishers Are Using Their Newsletters As Labs For New Offerings The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
Publishers Reconsider Sponsored Links Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
The Future Of Publishing: Form, Functional And Fashionable With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
How Free City Magazine Publisher Shortlist Media Is Expanding Into Video When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
Publisher’s Pain Management: Here’s The Solution! As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
