50/50 And Fair: Publishers Moving Forward With AI Licensing Deals

From its leadership on standing up against Big Tech companies not wanting to pay for publisher content to its longstanding efforts in showcasing the value of news and magazine media, the News/Media Alliance has long been a guiding light for publishers. 

That work has only continued even stronger in the AI era, with the trade association calling out illegal AI scraping and supporting responsible AI by asking Washington to require compensation, transparency, attribution, and general AI practices that ultimately aren’t anti-competitive.

NMA’s next step in this brave new AI world has just been announced, as the group is now partnering with Bria to give its members an AI licensing agreement they may opt into, which would put them into what Digiday says is a 50/50-split revenue share system based on the degree Bria uses their content.

 

Independent Study Finds Public Engagement Drops When Public Notices Leave Newspapers

A recently released academic study has found measurable declines in public engagement after local governments were allowed to move legally required public notices from newspapers to government-run websites. … The study provides the first systematic empirical analysis of what happens when a state removes longstanding requirements that public notices be published in newspapers.

 

2026 Media Effectiveness Benchmarks

Strategic channel allocation is about managing uncertainty as much as maximizing returns. [This] data provides not just ROI benchmarks but uncertainty benchmarks — enabling truly risk-adjusted decision-making for the first time in marketing analytics.

 

Opt-In Courtship: Getting Consumers To Sign Up For Email And Text

Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new study by Intuit Mailchimp, conducted by Ascend2. The challenge for marketers is: How do you get them to opt-in?