Traffic Woes: The Cost Of Invalid Traffic On Advertising Campaign Performance

Whether it’s from bots or from scrapes, from clicks that were accidental, or from clicks of whatever other ingenuine intent, invalid traffic has a cost.

In fact, according to The Global Invalid Traffic Report 2026 from Lunio, at the average IVT rate of 8.51%, that cost was as much as $63 billion last year, a number expected only to increase with “the rise of AI agents and more sophisticated bot traffic.”

 

Few Say Americans Have A Responsibility To Pay For News

How news is funded is central to the sustainability of journalism, yet most Americans do not see paying for it as their responsibility. … Our findings reflect a recurring theme: Americans value being informed, but they feel a limited obligation to contribute financially to the system that produces the news.

 

After The AI Shift: What Marketers Are Prioritizing In 2026

A majority of marketers (nearly 80%) report a positive impact from AI. In fact, only 6% indicate declining performance in the last year due to AI. The results indicate that there is no longer a perceived risk in using AI, and marketers are not debating the merits of AI usage. But what marketers mean by “improved performance” matters. For most, AI didn’t lead to increased ROI. 

 

The Agentic Effect: B2B Firms Face Up To The AI Future

Most B2B brands have adapted or are rolling out Agentic AI. And they think they are pretty good at it despite certain hurdles, judging by The 2026 State of Agentic AI in B2B GTM, a study from Revsure, conducted by Ascend2.