Steady Traffic Reports: Are AI Search Fears Actually Overblown?

As publishers consider the effects of AI on search — watching their own site analytics, hearing others’ stories, reading the statistics that at times tell multiple sides of the same story — another study has come out that appears to be saying, well, it might be much ado about nothing.

“New data from Chartbeat suggests that ‘search’ as a source of total traffic to major news publishers has remained stable over the last year,” writes Press Gazette’s Charlotte Tobitt of a study that looked at more than six years of traffic for just 565 news sites.

 

AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals

Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits even as debates about AI Overviews stifling publishers rage on.

 

Half Of Journalists Use Generative AI, New Survey Shows

European journalists are increasingly using generative artificial intelligence tools in the newsroom despite concerns the technology could spur fake news and erode trust, a new survey shows. Just more than half of the 286 journalists surveyed in Belgium and the Netherlands said they used generative AI tools such as OpenAI’s ChatGPT …

 

The State Of Sales And Marketing Report  

Similar to the AI usage patterns we saw among salespeople, marketers also tend to employ the technology for content creation and other communication-related tasks. The top-ranked uses of AI are generating social media posts (62%), ad copy (58%) and blog articles (56%), followed by summarizing content (53%).