Overcoming Silos: How To Best Access And Build Confidence In Interdepartmental Data
Recently, the Marketing Manager blog has been writing about data-confidence. Specifically, how marketers with that sense of confidence were three times more likely to see revenue growth, with those who’ve seen significant growth in the last year also three times more likely to launch campaigns in under 15 days.
A separate study — entitled The State of Data Confidence, from Collibra — shows what can happen when the confidence isn’t there, specifically for the roughly two of every five who lack data confidence “largely because they can’t trust what they can’t see.”
“Data lives in too many places — and worse, by too many rules,” the report says. “Different systems. Different definitions. Different owners. This creates redundant work, misaligned insights and missed opportunities.”
Google Users Are Less Likely To Click On Links When An AI Summary Appears In The Results
A Pew Research Center report published this spring analyzed data from 900 U.S. adults who agreed to share their online browsing activity. About six-in-ten respondents (58%) conducted at least one Google search in March 2025 that produced an AI-generated summary. Additional analysis found that Google users were less likely to click on result links when visiting search pages with an AI summary compared with those without one. For searches that resulted in an AI-generated summary, users very rarely clicked on the sources cited.
Small-Business Owners In The Know: How They Should Target Gen Z, Other Groups
Consumers love small businesses, and 36% plan to shop at them more this year, while 59% will maintain the same levels as last year, according to The 2025 Small Business Marketing Guide from Vistaprint, conducted by Wix. And small-business owners (SBOs) are gearing up to meet them. They are planning to invest more in traditional marketing (14%), digital marketing (34%), a balance of both (33%), [or] no changes planned (19%).
Invisible Influence: Unlocking the Power of Hidden Buyers
In today’s crowded marketplace, high-quality, memorable thought leadership isn’t just a nice-to-have — it’s a critical lever for earning trust, creating differentiation, and winning deals.
