C-Suite Caution: Is AI Adoption Giving Execs Relief … Or More ROI Pressure?

From a user-standpoint, AI tools continue to evolve into indispensable means of improving work and finding efficiencies. 

A recent survey of C-suite executives by Icertis, however, asks whether that proliferation of AI is creating “relief or more pressure,” as nearly half (46%) said a top concern of theirs is pressure to show ROI on AI investments.

 

Where Do UK ‘Decision Makers’ Get Their News? Publishers, Social Media And AI

Nearly half of UK adults have used AI tools to stay up to date with news and current affairs, according to new research by communications agency Portland. In a major survey it found that 47% of UK adults had used tools such as ChatGPT and Google Gemini to better understand current events. When it comes to ‘decision makers’ (those in senior jobs and leadership positions) the proportion using AI tools to access news rose to 81%.

 

Art Of Personal Incentives In The AI Age

Among respondents at organizations surveyed by Harvard Business Review and sponsored by Talon.One, once they started personalizing promotions and discounts, about 62% say they have seen increased sales as a result. … Forty-seven percent said [it’s] increased customer loyalty, and 44% say it has delivered a better customer experience. 

 

How High-Performing Teams Are Accelerating Marketing Cycles

Yes, marketers are stressed. But the good news? Most of those surveyed also see AI as a potential solution to alleviating that stress. Almost three-quarters of respondents believe that AI can accelerate growth by at least 10%. … While most of those surveyed see AI as a tool for efficiency (66%), just as many marketers also see it as a tool for growth (67%).