Overreach By AI Overviews? Newly Filed Publishers’ Complaint Points To ‘Significant Harm’
You really don’t need to see others’ research and reports to understand that Google’s launch of AI Overviews has had an effect on clicks.
All you need is your own two eyes, watching Google kick back search results that increasingly show less and less clickable links, with traditional organic results buried further and further down the page. Or have a quick glance at your own traffic, likely down considerably as search summaries with zero-click results directly address the matters that had once kept you at the top of the search mountain.
As smart publishers evolve their SEO strategies into GEO strategies, some are going even further, standing up en masse and filing an antitrust complaint against the Big Tech titan.
34% of U.S. adults have used ChatGPT, about double the share in 2023
The share of Americans who have used ChatGPT, an AI chatbot released in November 2022, has roughly doubled since summer 2023. Today, 34% of U.S. adults say they have ever used ChatGPT, according to a Pew Research Center survey. … In two years, the share of employed adults who say they use ChatGPT for work has risen by 20 percentage points to 28%.
The Line For Business AI: Most Firms Are Not Getting The Full Benefit
Some brands are using AI to create their email, but it is doubtful that they are getting the full benefit of the technology, judging by a study from Zeta, titled It’s Time to Get Serious About AI’s Business Value, conducted by Forrester. Of the companies polled, 62% described their AI implementation as limited or moderate.
Many brands work with too many fragmented tools, while top performers invest in unified platforms. Al and CRM adoption is on the rise, but many brands lack the integrated data infrastructure to leverage their full capabilities.
