AI From The Start: Where Publishers And Content Creators Use AI In Their Process

There’s a reason AI is top of mind for so many publishers.

Because publishers know what’s working.

And for more than 80% of content creators recently surveyed by Wondercraft, AI is being used in some part of the creative process, with nearly 40% utilizing it start-to-finish, “from ideation to final delivery.”

 

SEO Still Matters For AI Search Engines

“After analyzing 25,000 real user queries across AI search platforms, I’ve discovered something crucial that contradicts the popular narrative. … If your website ranks #1 in Google’s traditional results (blue links), you have a 25% chance of being used as a source in AI Overviews.”

 

Consumers Welcome AI Agents Across The Shopping Journey

71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service. … Consumers are divided on agentic AI’s role in purchase decisions—nearly two-thirds (65%) are interested in AI that can buy an item when it reaches a target price, but only 47% want AI that purchases recommended products on their behalf.

 

Data, Decisions, and Doubt: A 2025 Leadership Perspective

The proliferation of dashboards and data sources, intended to simplify decision-making has now reached an inflection point and is starting to create confusion, missed opportunities, and doubts about the integrity of insights. … Half of executives feel overwhelmed by the sheer volume of data and dashboards they receive daily.