Positive AI Impacts: Bridging The Opinion-Divide Between Experts And The Public

Whether the criteria is “blogs devoted to the topic” or “tools built specially for publishers,” I’d like to consider myself high on both lists of AI-passionate and AI-empowering people out there.

And while that enthusiasm puts me in good company with the AI experts recently analyzed in Pew Research Center’s latest survey, it also puts me a ways away from the general public that the survey was rightfully using as its foundation.

According to the survey, 57% of AI experts — defined by Pew Research Center as “individuals whose work or research relates to AI” — believe AI will have a very or somewhat positive impact on the United States over the next 20 years, contrasted by just 17% of the general public it surveyed.

 

Navigating Google’s Cookie U-Turn: Where Do Publishers And Advertisers Go From Here?

Publishers have long followed the will they, won’t-they breakup drama between Google and its data-collecting cookies, and just as it appeared that the tech giant was ready to phase them out eventually, the company announced recently that, no, they’re canceling that phase-out plan and keeping them after all. 

Having a hard time keeping up? You’re not alone. 

If nothing else, just know Google has forever ruined the dessert’s good name.

 

Can GenAI Close The Gap Between Online and In-Store Experiences?

Shoppers want their online experience to feel as personal and intuitive as walking into their favorite store. GenAI holds massive potential to meet these expectations, but the secret to seamlessly integrating it into shopping experiences can still be a challenge … Still, our survey highlights that the appetite for GenAI is undeniable: 62% of shoppers are more likely to buy when guided by tools that help them find exactly what they need, and 61% would use a virtual assistant for instant answers.

 

Special Me: Consumers Expect More Tailored Experiences

Marketers can take heart in a new finding from Klaviyo — that 72% of consumers plan to increase or keep up their spending on personal or lifestyle purchases over the next six months. But there is one downside to this report: that while 74% of consumers expect more personalized experiences in 2025, only 34% have had one of these experiences in the past half year.