Team Effort: Strategies For Working With AI In The Newsroom
When looking at larger publishing trends as much as I do in my Magazine Manager blogs, it’s easy to get too focused on the numbers.
Even as I opine and offer insights from years of first-hand publishing and software experience, much reverence is paid to the trending percentages and top-ranked considerations provided by large sample-sizes of survey respondents and data crunches.
So to tackle a case-study report on a mere 20 interviews of newsroom leaders, well, it better hit a particularly sweet spot.
And EBU’s latest breakdown, which covers publishing and AI, absolutely ticks many of those sweet-spot boxes for me.
Publishers Will Lose Out If Generative AI Becomes Another Duopoly
Earlier this month, Google quietly announced that its Gemini chatbot (now described as an ‘AI Assistant’) would have access to a user’s search history in order that it can provide more tailored responses. This follows the launch (and enhancement) of ChatGPT’s memory functionality. Similarly, this allows it to provide personalised responses to prompts based on previous interactions.
58% of marketers agree that waste in B2B advertising is a significant issue, with over half estimating 16% to 45% of their ad spend is wasted on irrelevant accounts, according to a new EMARKETER survey created in partnership with Demandbase.
Marketers Claim a Broader Role and Increased Influence Amid Pressures
Marketing’s AI revolution continues, with artificial intelligence now powering 17.2% of marketing efforts — a remarkable 100% increase since 2022. Leaders project this integration will reach 44.2% within three years.
