AI, Digital Advertising, And The Advantages Of Early Adoption
While it sure feels like everyone in publishing is using AI — and it absolutely feels like everyone in publishing is at least talking about their future alongside and with AI — it’s important to remember that it’s not yet completely omnipresent.
In fact, Interactive Advertising Bureau’s recent “State of Data” report found that 70% of agencies, brands, and publishers have not yet integrated AI fully into their campaigns.
Digital Publisher Display Revenues Stabilise For First Time In Two Years
There are tentative signs that publishers may soon be free from these revenue doldrums. In recent years, plummeting display advertising revenues have cancelled out growth achieved across other revenue streams but, in Q4 2024 — for the first time since Q1 2023 — they didn’t budge. Fingers crossed that this continues.
The impact of AI goes beyond saving time. 82% of marketers say it frees them to do more exciting work. But the bigger shift is in how teams now approach their craft — finding new ways to be creative, plan campaigns, and work alongside AI to get better results.
55% of Americans Say the Way They Search for Information Online Has Changed Over the Last Five Years
Nearly half of consumers (44%) discover new products or bands through online ads and one-third (33%) discover new products through search engines — representing an opportunity for brands to use open web channels to capture the attention of additional consumers.
