Getting With The Programmatic: How Advertisers And Marketers Are Finding Their Edge

As marketing and advertising budgets are expected to grow in 2026 — according, at least, to 75% of those surveyed recently by StackAdapt — those that are showing the biggest performance improvements are demonstrating “five clear behaviors,” according to The State of Programmatic Advertising 2026 report.

 

Cyclical Events To Boost 2026 Ad Spend, But Recession, Tariff Concerns Remain: IAB

The economy isn’t exactly humming along, but marketers in the US are set to keep spending. US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising Bureau.

 

Ten Out Of 131 ABC-Audited Magazines Grew Sales In 2025

Ten UK magazines grew their actively-purchased print sales in 2025, according to the latest data from ABC on the biggest-selling magazines in the UK. Monthly title Autosport grew its paid-for print circulation by 175% to 13,916 after it went from weekly to monthly distribution and merged with GP Racing. 

 

Anthropic Gives Its Retired Claude AI a Substack

After retiring Opus 3, Anthropic asked it what it wanted. The AI requested a blog. … Claude’s Corner has already racked up more than 2,000 subscribers — not bad for a second act.