Trust Issues: New Data Reveals Sharp Decline In Trust In National News

To say that most Americans trust national news for information should, in a perfect world, not be a matter of concern or something that needs to be quantified.

But here we are, not only aware that technically most (56%) U.S. adults trust news organizations, according to recent Pew Research Center numbers, but that that percentage is down from 11% earlier this year and from 20% when Pew first posed the question nearly a decade ago.

 

Study Claims 9% Of U.S. Newspaper Articles At Least Partly AI Generated

Researchers from the University of Maryland used AI detector Pangram to analyze 186,000 articles published online by 1,500 national and local newspaper brands between June and September 2025. They concluded that “approximately 9% of newly-published articles are either partially or fully AI-generated.”  … AI use was found to be “much higher” in smaller local outlets compared to large national newspapers. 

 

MIT Just Built A Digital Twin Of Every American Worker — And the Results Are Sobering

MIT and Oak Ridge National Laboratory just released Project Iceberg, a massive simulation that tracked 151 million US workers across 32,000 skills and 923 occupations to figure out which jobs AI can already automate today. The findings = AI can technically replace 11.7% of the American workforce right now… affecting $1.2 trillion in wages. That’s not a prediction for 2030. That’s what’s possible with current technology.

 

The ROI Meter: How Brands Measure Return On Investment

Despite challenges, marketers appear to be confident in their ability to measure return on investment (ROI). It varies by geography — but only slightly, judging by a new study from Nielsen titled The Marketing ROI Blueprint: Unlocking the full value of marketing investments.