Why SMB-Media Partnerships Don’t Last, And How To Fix Them

Even the healthiest of relationships experience an occasional hurdle or hiccup along the way, and the relationships between SMBs and media partners are no different.

What a recent survey tries to get to the bottom of, however, is why those ad/media relationships simply “don’t last very long,” with high-churn rates despite overwhelming satisfaction.

 

Exposure or Risk? How SMBs See AI Crawlers

While appearing in AI search results can elevate a business by helping them become more discoverable, many are worried about protecting their proprietary data. As a result, business leaders are split: while 72% express concern about AI crawlers visiting their sites, 62% also report that the impact has been positive.

 

The State Of Social Media In 2025

Across all demographics, today’s consumers are most concerned with brands posting (but not disclosing) AI-generated content, and companies mishandling their data. Gen Z and Millennials, however, are more likely to rank AI content disclosure as their top concern, more so than data security.

 

35% Of CMOs Are Stuck In AI Pilot Purgatory, New Research Reveals

While 95% of CMOs report positive returns from AI implementation in commerce media campaigns, only 17% use AI as a foundational capability across their marketing operations. … More than a third are stuck in what the research calls “pilot purgatory,” where AI shows promise in some channels but fails to reach enterprise-wide adoption.