The Future Of Advertising: How AI, Automation, Biometrics, And More Will Shape Tomorrow

Perhaps it’s because this decade arrived with such an epically sad-trombone pandemic-plagued plop, but it feels almost surreal to already be past the halfway point.  

What’s even more surreal, considering the rapid strides made in just the last few years with something like AI, is trying to predict what the next decade might bring. But that’s exactly what WPP Media has done for its Advertising In 2030 report. 

“One of the most striking changes in expert opinion in our updated study is the increased confidence in the applicability of generative AI as a creative tool, reflecting the major advances in AI since the beginning of the decade,” writes WPP Media’s Kate Scott-Dawkins of the new report.

 

Google Appears To Prioritize Global Newsbrands Over Local Ones For Breaking News Events

Barry Adams, a specialized SEO consultant for news publishers at Polemic Digital, told Press Gazette: “For critical breaking news events, Google’s Top Stories algorithms have a strong preference for news publishers that have a high degree of authority and trust. … For those kinds of news events, Google wants to make sure it shows articles from only the most reliable new sources. This sometimes means that local news providers miss out, as they lack the authority signals Google gives preference to.”

 

Pinching The Press: Struggling Newspapers Need More State Funding

Forgive us for being skeptical. Sure, something is better than nothing. But grants and tax cuts for newspapers are so easy to scrap when desperate legislatures are looking for money.

 

People Still Largely Prefer Humans To Create Content, Not AI

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.