Rules Of AI Engagement: Does AI Helping With Headlines Actually Improve CTR?

The temptation to copy-and-paste entire AI passages is one that any reputable journalist, writer, and content creator should be able to resist. 

That’s not to dismiss what genAI is capable of generating, or discount the guidance that genAI can provide within its outputs.

In fact, recent research by Chartbeat looked at how AI-assisted headlines compared to original human-made headlines when it came to engagement, finding not much difference in head-to-head battles for which had higher click-through-rate, itself serving as a “meaningful signal that the presence of AI is moving content performance in the right direction.”

 

News Media and Magazine Audiences As Valuable As Ever

The story told about the news media and magazine industries is all too often one of doom and gloom, but the data within this report provides reasons to be optimistic. The audience for news and magazine content is large, diverse, and valuable, with hundreds of millions of Americans consuming their content each week.

 

Five U.S. Publishers Sue Google Over ‘Deceptive And Manipulative’ Adtech Practices

The actions come after the US Justice Department successfully sued Google for violating antitrust law by monopolizing digital advertising markets, harming “Google’s publishing customers” as well as consumers. … The publisher lawsuits allege that Google used its dominance over ad servers and ad exchanges to force publishers into its ecosystem, stifle competition and drive down online prices.

 

2026 State of the Customer Experience

Notifications, alerts and AI-generated chatter bombard them daily. Brands feel it too. Fragmented systems and AI fatigue leave teams overwhelmed and unable to act on insights. 70% of consumers say brands send so many messages, it’s causing them to tune out.