The Media Minute 03.08.2016 – The Media Minute

How Publishers Are Unlocking Value In Events
News that Bauer Media, publisher of the world’s biggest movie magazine Empire has partnered with sports and entertainment company AEG Europe, owners of The O2 in London.
Time Out Editor Says Title Makes A Profit And Predicts That More Magazines Will Go Free
More paid-for titles will follow Time Out’s “freemium” model, according to the editor of the London issue of the listings title, who has also revealed that the magazine makes a profit.
Medium Plans Publisher Monetization Within A Month, Considers Paywalls And Premium Content
Popular long-form blogging platform Medium has given the biggest hint yet as to how and when it will let publishers monetize their content.
2016 Yale Publishing Course To Expand Discussion On Digital Publishing Strategies
The dates for the 2016 Yale Publishing Course (YPC) have been announced and applications to attend are now being accepted.
Facebook Is Letting Publishers Use Instant Articles To Collect Email Newsletter Signups
Facebook is letting some publishers test newsletter sign-up messages at the bottom of their Instant Articles.
IAB Releases Ad Blocking Primer That Recommends A New ‘Deal’ Between Publishers And Consumers
NEW YORK–(Business Wire)–The IAB Technology Laboratory today released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers.
The New Magic Marketing Tool: Introduce Your Archives To New Readers
If you have been in the publishing biz for a while, you have tons of great content–probably going back years, maybe decades.
As More Publishers Join Mobile, What Should Be Their Next Step?
Mobile’s growing popularity shouldn’t take anyone by surprise.
The Untold Story Of How Magazine Media Is Winning
The consumer, not the print magazine, now resides at the hub of the business model.

A forum for the print and digital publishing industries

A forum for the print and
digital publishing industries