A forum for the print and
digital publishing industries
- What To Do If You Don’t Have Huge Web Traffic Numbers?
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling.
- Stay Positive: Why Publishers Are Chasing Good News
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences.
- Amazon Rolls Out New And Upgraded Tablets And E-Readers
Amazon has introduced an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100).
- Mythbusters: Digital Media’s Biggest Misconceptions
Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape.
- Making Money The Mobile Way
No matter where you go, people are constantly using their smartphones and tablets.
- 5 Unique Ways To Evaluate And Optimize Your Best Social Media Content
We share, share, share to social media. How can we tell what works?
- A Publisher’s Wish List For Any New iPad Models Starts With Greater Storage Capacity
Conversations with publishers and developers usually surround software and retail outlets, hardware is generally something reserved for the tech sites.
- Economist: We’re Selling Views, Not CPMS
The Economist is taking a new approach to how it measures and sells digital advertising.
- Why Publishers Want Attention To Replace The Impression
Publishers have long lamented being held to ad success standards that don’t correlate to quality.
- Is Your Digital Marketing Strategy Reaching Millennials?
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
- Advertisers Don’t Want To Be Advertisers Anymore!
That means ad sales people are finding that selling an ad page is very difficult. Add banners to the list of undesirable products, too. So, what do you do?
- Gannett’s Profits Increase 84% As Newsquest’s Circulation Revenue Rises
Gannett, the parent of Newsquest, saw its second-quarter profits rise 84% alongside a 12% increase in revenue compared to the same period last year.
- Innovation’s In Participative Journalism That Will Change The Media Industry
As modern media outlets struggle with the uncertainty of journalism’s future, they should keep a close eye on social entrepreneurs who are pioneering new media models by reimagining the roles of the audience, the journalist, and the media enterprise.
- Digital Publishers Looking To Print Magazines
There’s a lot of positive talk about magazines these days — but, interestingly, it’s coming from the digital likes of Yahoo, Say Media and Flipboard.
- When An Ad Is Not An Ad On Facebook
Facebook’s recent changes to its news feed algorithm have decreased organic reach for brands and, at the same time, increased reach for editorial operations.
- Apple Appears Set To Separate The iBooks Store From iTunes, Will They Move Newsstand, As Well?
The latest version of iTunes 12 beta seems to show that Apple intends to move the iBooks Store outside of its iTunes Mac app and into its own Mac app with the release of OS X Yosemite, according to developers working with the software.
- How Digital Startups Can Better Deal With Uncertainty
When you are starting out with a digital product, it makes sense to get advice from experts. But experts can’t help you learn as much as you can on your own.
- Saying Goodbye To Publishing Business Conference & Expo, Hello To New “Live” Events Series
Publishing Business Conference & Expo has seen many iterations. More than a decade ago it was a shrine to the power and profitability of print.
- Can The Washington Post Build An International Identity?
The Washington Post has long been torn between its self-identification as a hometown newspaper and the reality that the local business has global importance.
