Desktop Is The New Print For Publishers Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It fell. Massively.
Has Social Media Killed Print? Not With Millennials In The Mix. With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers.
Sacramento Media Acquires Sierra Heritage Sacramento Media has acquired Sierra Heritage magazine from El Toyon, Ltd. The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
What You Need To Know This Week This isn’t a new concept but the number of publishers interested in communicating one-on-one with their readers is growing. It has been particularly difficult for publishers, who have to consider their brand’s voice, to work their way around technological challenges.
Why Publishers Are Getting More Serious About Personalization For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen.
The Power Of Print Manifests Itself Today existing brands are discovering the power of print on a regular basis. From television personalities to fashion retailers; the world of print is alive and well in the communities of many brands.
Publishers Become Retailers In The Market For Survival Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many publishers have added other strings to their bows
