What Publishers Need To Know About AI Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
The Cover Story: Harvard Business Review Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
Don’t Be Constrained By Being A Publisher Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
What Brands Need From Their Magazine Partners Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
Younger Audiences Read More Mags Than The Population At Large. There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
4 Questions To Ask Your Media Partner When Building A Distributed Campaign As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
Publishers On Their Facebook Relationship: It’s Complicated With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues! Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
