AI Promised To Lighten Your Workload. It’s Actually Making It Heavier.

The promise of AI, in the broadest of terms, is helping humans.

AI companies might tack on a more-specific verb to that promise to better spotlight the focus provided — helping humans search, helping humans streamline, helping humans publish — but at the root of any AI’s sales-pitch in the workplace is the promise of helping humans work.

And so far, according to a recent study from the Harvard Business Review, AI hasn’t reduced work, but instead “consistently intensified it.”

 

Nearly Half Of Workers Have Tried AI On The Job

45% of U.S. employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.

 

U.S. Ad Growth Composite Rises On Bullish IAB Forecast

The consensus for this year’s U.S. ad growth rises 1.6 points to +8.8% from the previous composite.

 

Google: Actually, AI Hasn’t Hurt Search at All. In Fact, It’s Accelerating It.

Remember the narrative? ChatGPT was going to kill Google Search. Perplexity was the “Google killer.” AI was going to make the search box obsolete. Well, Google just reported Q4 2025 earnings, and the data tells a very different story. Google Search revenue grew 17% YoY to $63.1 billion in a single quarter. That’s the fastest growth rate since early 2022.