AI And The Human Element: What Audiences Say About The Future Of Journalism And Advertising

As publishers around the world continue to push forward and incorporate more AI and automation into their processes, the role of humans needs to remain paramount.

In fact, 84% of those recently surveyed by the UK marketing firm, Newsworks, said human editorial judgement is now more important with AI becoming more common in news production. Even with that appreciation, Newsworks’ State of the Nation report says, “The future should not be AI vs. humans.”

“Rather it must be AI + human intelligence.”

 

‘Search Isn’t Dead, It’s Fragmenting:’ How To Manage Google Traffic Decline

Talk of “Google zero” has been overplayed, according to audience growth experts at leading UK publishers who say the right content can still do well on search. Daily Mail director of SEO and editorial e-commerce Carly Steven said the traffic impact of Google rolling out AI Overviews has actually not been that severe overall.

 

Ex-OpenAI Researcher Has “Deep Reservations” About Its Approach To Ads

In an op-ed for The New York Times, Zoë Hitzig, a researcher who left OpenAI this week, expresses concerns about the company’s move to put ads in ChatGPT …

 

Most Competitive Non-Branded Google Searches

Findings from a study analyzing 36 high-intent business search terms identified the industries facing the highest barriers to organic search visibility on Google in 2026. The study from Social Market Way, a digital marketing agency specializing in SEO and lead generation, [identifies] where competition is most intense and where years of authority-building to reach page one was required.