Content Matters: Are Publishers Driving More Conversions Than Attribution Shows?

The consumer journey (and all the ways marketers and their trusted marketing software can revolutionize it) is something I usually like to write about on the Marketing Manager blog.

However, recent research from Partnerize offered up some fascinating intel on that journey that is of particular interest to publishers, who were found to be driving twice as many conversions as their attribution was capturing.

 

Journalism and Technology Trends and Predictions 2026

Only slightly more than a third (38%) of our sample of editors, CEOs, and digital executives say they are confident about the prospects for journalism in the year ahead — that’s 22pp lower than four years ago. 

 

The State of AI: Agents, Innovation, and Transformation

A majority say that their organizations’ use of AI has improved innovation, and nearly half report improvement in customer satisfaction and competitive differentiation. … Revenue increases resulting from AI use are most commonly reported in use cases within marketing and sales, strategy and corporate finance, and product and service development.

 

Measurement Is Driving Martech-Adtech Convergence

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.