Built-In Power: The Rise of Passive AI Over Standalone AI Tools

As more and more professionals actively incorporate AI tools into their day-to-day processes, a recent Deloitte forecast is putting a spotlight on how readily people will be using AI passively, with more people using “gen AI when it’s within an existing application than those using a standalone gen AI tool.”

 

OpenAI’s New Report Says AI Saves You an Hour a Day

The average Enterprise worker saves 40-60 minutes daily using AI. Heavy users? They’re saving more than 10 hours per week. Basically an extra workday per week!

 

B2B Marketers Are Prioritizing AI Tools For 2026

45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026, according to an August 2025 report from Content Marketing Institute. AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity … though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%).

 

Data Deluge: Marketers Have Trouble Making Sense Of It All

The old direct-marketing masters had it right. Direct mail and direct-response advertising were the only two channels that could tell you how you were doing: People either responded, or they didn’t. What brings this to mind is Funnel’s 2026 Marketing Intelligence Report. It found that 86% of in-house marketers and 79% of agencies are struggling to measure the impact of each channel on overall performance.