AI Media Buying: How Publishers Are Boosting Efficiency With AI & Automation
When the majority of marketers are intent on doing a specific something, you know it’s probably a solid choice.
And something all involved in the publishing game should pay attention to.
So what really got my attention from the latest DoubleVerify research is not so much the 42% of marketers who’ve already leveraged third-party AI or automation for media bidding, but the 49% who plan on taking advantage of these for their advertising inventory.
Publishers Fuzzy On Email: They’re Not Using It To Drive Revenue, Engagement
Few publishers are using email to its maximum advantage, judging by a study from Wunderkind. Of the publishing professionals surveyed, 84% see email as an important channel, but only 8% say it is a critical part of their strategy.
The X Factor: How Generation X Is Quietly Driving Trillions In Consumer Spending
For years, Gen X has been dubbed “the forgotten generation” in media, policy, and even marketing campaigns. Skipped over or bundled in with Boomers or Millennials, this small but mighty generation has quietly become the engine of global consumer spending.
An overwhelming 99% of marketers report their A/B testing programs are at least somewhat successful, with nearly half (49%) achieving best-in-class outcomes. … Customer retention rate (46%) and conversion rate (45%) are the two most important metrics, emphasizing the need for both long-term loyalty and immediate impact.
