AI Search Shake-Up: ChatGPT Gaining Ground Against Google

How much ground has ChatGPT made up against Google in the battle for AI search supremacy?

It would have been an absurd question to ask a few years ago, but as AI has disrupted search as users know it, it’s a question worthy of posing today, even as Google ups its own efforts and increases the occurrence of AI Overviews in its search results.

Earlier this year, one report had Google seeing 30 times more visitors than its nearest competitor, with 16.5 billion to ChatGPT’s 517 million. Now, a separate report by HigherVisibility comparing recent numbers highlights how much the game has changed in the last few months.

“Google’s dominance is eroding,” says the report, which compared its own survey of 1,500 respondents in February to its identical August survey, finding that Google’s share of searches dropped from 73% to 67% while ChatGPT usage tripled from 4.1% to 12.5%.

 

The Web Has A New System For Making AI Companies Pay Up

A new licensing standard aims to let web publishers set the terms of how AI system developers use their work. On Wednesday, major brands like Reddit, Yahoo, Medium, Quora, and People Inc. announced support for Really Simple Licensing (RSL), an open content licensing standard that enables publishers to outline how bots should pay to scrape their sites for AI training data. They’re hoping the collective action gives them leverage to get AI companies on board.

 

A Marketer’s Guide to AI Agents 2025 

AI agents are shifting marketing from programmed automation to autonomous intelligence. These new tools can execute complex tasks without step-by-step instructions. They can make decisions and adapt to changing conditions independently. In 2025, most organizations will remain in early phases, focusing on internal productivity implementation while customer-facing agents are maturing more slowly.

 

High On GenAI: Most Marketers Are Using It And Seeing Results

Marketers — including those on the email team — have wholeheartedly embraced artificial intelligence (AI), judging by a new study from Outcomes Rocket: State of AI in Marketing 2025, conducted by Prolific. Of the professionals surveyed, 93.5% … are now using generative artificial intelligence (GenAI) daily at work and 89.5% are employing AI in general.