Beyond Recognition: LLMs Favor AI Agents & AI-Assisted Content (New Report)
It’s likely I write so much about AI in search because, well, between Google’s ubiquitous overviews and ChatGPT’s emerging rise as an alternative to Google and its most go-to function, search is the easiest entry for the masses to encounter AI.
And while Google doesn’t appear to penalize or reward pages for their use of AI when it comes to search rankings, a recent study found that large language models (LLMs) themselves do prefer content created by other LLMs.
Based on our results, a typical AI-using publisher is 45 or over, more likely to be a man, and tends to publish in categories like Technology and Business. He’s not using AI to generate full posts or images. Instead, he’s leaning on it for productivity, research, and to proofread his writing. Most who use AI do so daily or weekly and have been doing so for over six months.
AI Bots Bombard Publisher Websites With ‘No Meaningful Value Exchange’
Unwanted AI scraping of publisher websites is placing a costly financial burden on publishers, according to one leading industry executive. Chris Dicker, chief executive of Candr Media Group and board member of the Independent Publishers Alliance, said that the publisher’s Trusted Reviews website was taken down multiple times on 16 August when it was scraped 1.6 million times in a day. This was up from a previous record of 1.2 million scrapes on the site a day earlier.
Swatting The Bots: Publishers Are The Most Likely Group To Block Them
It should come as no surprise that other businesses besides publishing are beset by AI bots scraping their sites. But media organizations are most likely to block the offenders, judging by a study from ImmuniWeb.
