AI’s Potential As Digital Ad Spending Sees YoY Decreases
Last week, I wrote about how AI is revolutionizing how strategists approach their email marketing, emphasizing personalized campaigns over social media investments.
As the Blaze report said, “The more AI-savvy a business becomes, the more they recognize that the unique advantages of AI align perfectly with channels that historically required too much manual effort for small businesses to leverage effectively.”
Looking then at the larger, general grouping of advertisers and marketers, as Nielsen has done with its recent “From Chaos To Clarity” report, it would appear there’s a lot still to be learned from AI.
How Audiences Think About News Personalisation In The AI Era
As newsrooms continue to experiment with AI technologies, many are setting their sights on tools to help tackle declining news engagement and growing news avoidance, especially among younger audiences, while also cultivating loyalty among those who already rely on them.
The State of SMS Marketing 2025: Adoption, AI Integration, and Future Outlook
AI is affecting every aspect of the world, and SMS marketing is not an exception, with 60.4% of companies actively using AI in their SMS campaigns. This is a result of a preference for personalized content and data-driven communication strategies, from both the industry and the customers.
While less AI-sophisticated businesses are doubling down on traditional social platforms like Facebook and Instagram, those with advanced AI capabilities are increasingly prioritizing personalized email campaigns — a surprising split that reveals how AI maturity is reshaping marketing priorities during economic turbulence.
