The Effects of CRM Efficiency: Team Alignment Believed To Have Biggest Revenue Impact (New Report)

AI gets all the attention for the impacts it’s making, but when it comes to making the biggest impact on revenue, don’t sleep on the trusty CRM. 

Right-sizing Your CRM, the recent research report from Insightly By Unbounce, found that 53% of sales professionals believe increasing sales efficiency will make the biggest revenue impact this year, followed by aligning sales, marketing, and customer success (50%).

 

The Fearless Future: 2025 Global AI Jobs Barometer

AI is making workers significantly more productive and creating value for companies. Industries most able to use AI have 3x higher growth in revenue generated by each employee.

 

The Loyalty Divide: What Consumers Want Marketers To Know

While it’s no surprise that personalization is a key loyalty driver, we did find that what brands see as personalized and what consumers want from personalization are different things. Translated into consumer-speak, personalization should convert to relevancy.

 

The Lead Gen Catch: B2B Brands Face Declining Metrics, Other Issues

Most B2B brands use email as a lead generation device. But there is one little problem:: 33% are struggling with declining engagement metrics, including declining email open rates and form fills, according to the State of B2B Pipeline Growth, a study from Pipeline360.