Buying Local: Last Year’s Local Digital Advertising Surpassed $100 Billion (New Report)
Now that digital advertising has taken off globally, it only makes sense for it to now make its mark locally.
The latest annual report from Borrell Associates shows just how far digital advertising has come … and how nearby and omnipresent it already is, surpassing $100 billion and accounting for approximately 70% of all local ad spending last year.
Q1 2025 Programmatic Transparency Benchmark Study
The Association of National Advertisers (ANA) released the findings of its Q1 2025 Programmatic Transparency Benchmark Study, revealing continued progress — and persistent inefficiencies — in the programmatic advertising ecosystem. The study shows that marketers directed 41% of programmatic budgets to effective ad impressions in Q1 2025, up from 36% in the 2023 study.
Inroads Into The Inbox: Most Firms Have Been Hurt By Poor Deliverability
The average brand spends 26.6% of its marketing budget on email. But that doesn’t mean it is effectively using the money, judging by Email Deliverability: The Cost of Missing The Inbox In 2025, a study from Kickbox conducted by Centiment. Indeed, 64.6% of the companies polled say inboxing issues have hurt revenue or customer retention, 23.8% frequently.
The report offers valuable insights into consumer behavior and generational preferences associated with brand engagement and social commerce trends. According to the report, more than half of Gen Z (53%) and Millennials (56%) have made a purchase via a social media platform in the past three months. The report findings highlight a significant shift in how younger generations engage in social commerce, making it crucial for brands to adapt to evolving consumer expectations.
