Physical distancing and stay-at-home orders have forced publishers to do things they never thought possible. We will never unlearn the new skills and tactics we’ve had to develop. Nor will your readers.Here are five changes the pandemic has wrought, along with ways publishers can adapt and prosper.
The business world is a very different place compared to just six months ago. Perhaps no more so than in publishing, where we’ve seen the distribution and printing of newspapers, magazines and books all but stop in some markets, while at the same time the audience for news, entertainment – and let’s face it, escapism – has exploded.
News publishers aren’t mincing words in their messages to push subscriptions, directly appealing to readers to support journalism and even make up for lost advertising revenue.
Advertisers are more likely to cut their media budgets for print than for digital, making online outlets more significant for publishers amid the disruptions of the coronavirus pandemic, a study suggests.
Google’s dominance of the $130 billion digital advertising market is harming advertisers, publishers and consumers, according to a new paper that outlines how the U.S. could bring an antitrust case against the internet giant.
t’s a combination of letters and numbers most of us had never seen placed together just a few short months ago. Now it dominates everything we do as journalists, from covering daily press briefings to chronicling the outbreak’s impact on our communities.
