A forum for the print and
digital publishing industries

• Data Leakage Devalues Publishers’ Biggest Asset — Their Audience

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience.

• Magazine Brands Credit Video For Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable

• Hearst Magazines UK CEO James Wildman: ‘The Media World Is Turning Into A Messy Place’

Hearst Magazines U.K. CEO James Wildman, who took up the post this April from Trinity Mirror, has a familiar mandate for magazine publisher.

• Publishers Find Ready Market In Holiday Shopping

With Black Friday behind us, and the holiday season stretching out ahead, retailers are looking for that seasonal bump in business. So are traditional publishers.

• By 2019 Two-Thirds Of Global Display Ads Will Be Traded Programmatically

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis Groupe Zenith’s latest report, Programmatic Marketing Forecasts.

• Digital Publishing: Why Email Newsletters Continue To Succeed For Newspapers

With most things, the late, great David Carr was ahead of the curve.

• What The Blockbuster Sale Of Time Inc. Means

The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning.

• Conservative Billionaire Koch Brothers Give $650m To Help Meredith Buy Time

Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stables

• Fake-Ad Operation Used To Steal From Publishers Is Uncovered

Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day

• Where Is B2B Media Going? It’s Anyone’s Guess

The B2B publishing and information industry, like the greater media ecosystem as we know it, is in the midst of an inexorable, irreversible, and unrelenting period of change.

• 6 Ways To Grow Revenue With Digitally-Printed Magazines

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing.

• 30 Under 30 Media 2018: Meet The Young People Driving And Defining Content

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments.

• It Can Be Done! A New Way To Generate Revenue

In-house services can provide recurring revenue and growth for your business!

• In Search Of A Healthy Future, Alt Weeklies Experiment With Stories And Revenue Strategies

With the closure of alternative weeklies in Baltimore and Philadelphia—and the Village Voice’s decision to end print publication after 62 years.

• Digital Media Struggles To Survive Technology’s Chokehold

The economic strains of technology on the entire media landscape are intensifying.

• Holiday Cards And House Ads: The Role Of Publishers’ Content Studios Is Ever-Expanding

On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the past two years.

• Condé Nast’s President & CEO, Bob Sauerberg, To Samir “Mr. Magazine™” Husni: “I Think That Print Is Really Here To Stay; Consumers Just Love It.

“We’re building a big experiences business. It’s not just that everything is going digital, consumers also want to have real experiences. And we see that as a big business.

• Meredith Bid For Time Inc. Said To Be Backed By Koch Brothers

Time Inc. is said to be in talks to sell itself to the Meredith Corporation, in a deal backed by Charles G. and David H. Koch, the billionaire brothers known for supporting conservative causes.

• 2018 Publishing And Advertising Predictions

This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken centre stage.

• Opinion: Future Proofing Publisher Brands

Publishers’ brands are in a state of flux.

• Meredith Launches ‘Better Homes & Gardens Insider’ Membership Program

The launch of the brand’s newest program comes at a time of recent advertising success.

• Highlights From The Publishers Conclave

We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines.

• Are Readers The Answer To Publishing’s Revenue Question?

Not too long ago, video was the answer to any question about the future of publishing revenues

• Dujour Magazine: The Superlative Of Luxury Magazines – Setting The Standard High By Concentrating On A Dual Audience, Online And Offline

It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book.

• This Project Aims To “De-Flatten” Digital Publishing By Matching The Best Content With Premium Ads

Can an algorithm sift through piles of content to deliver top advertising dollars to top quality journalism?

• Amazon’s Ad Business Will Get Another Boost With The Rollout Of A New API For Self-Serve Ads

Amazon is beta testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads, including its paid search platform.

• Mirabel’s Marketing Manager Announces Zapier Integration

To help improve the process of attracting and acquiring new clients, Mirabel Technologies, creator of The Marketing Manager lead identification and marketing automation CRM platform, has developed an integration shortcut that automates the flow of data between its own system and third party applications using Zapier, a leading web integration platform designed for non-technical users.

• Intent Holds The Key To Driving Value And Yield For Publishers

Using data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers.

• Where Will You And Your Magazine Business Be In Five Years?

For the record, I stay up to date on many blogs, threads, and various news chains.

• ‘In The UK, It’s About Survival’: Why UK Publishers Aren’t Going All-In On Video

While publishers in the U.S. have “pivoted to video” in droves, those in the U.K. haven’t done so to the same degree, due to a smaller market, fewer VC-backed publishers and comparatively less reliance on Facebook.

• Building Out Their Brands, Retailers Look To The Power Of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers.

• It’s Time For Publishers To Build Trading Desks Of Their Own

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges.

• Condé Nast’s New Culture Collection Tsar, Chris Mitchell: Bringing The Diverse Strength & Power Of Individual Brands Together For A Solid Future

The power of the brand as a whole is a vital component to the health wheel of publishing.

• Video Publishers On What Happens After Facebook Stops Subsidizing Video Content

Unsurprisingly, Facebook was top of mind among video publishers at the Digiday Video Anywhere Summit.

• Some Day You May Sell. Start Preparing Now!

Some day, whether in two months or five years from now, you might think about selling your niche media company.

• Why One Food Magazine Has The Best Thanksgiving Battle Plan

Both Time Inc.’s Food & Wine and Condé Nast’s Bon Appétit think they have the best battle plan, but only one can be better.

• ‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

Autoplay has become synonymous with publishers putting monetisation ahead of user experience.

• In the hunt for reader revenue, publishers give micropayments another look

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers.

• In Race to Win Subscribers, Some Publishers Have a Head Start

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes.

• $250,000 grant will help local news outlets identify more ways to make money

Chicago – Local Independent Online News Publishers announced a grant of $250,000 that will go toward helping local newsrooms find sustainable business plans using advertising, sponsored content, email newsletters and native advertising.

• How Medium is attracting premium publishers to its partner program

HUnlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”ow Medium is attracting premium publishers to its partner program

• Artificial Intelligence Is Coming for Publishers’ Analytics

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product.

• Media Sales: What We Fear Most and How to Overcome It!

It’s Monday and the usual fear, terror and loathing has set in. No, it’s not the upcoming sales meeting, it’s Halloween.

• UK publishers lose nearly £3 billion revenue annually due to ad blocking

OnAudience.com, part of the Cloud Technologies S.A. group, which provides Big Data tools and services for online marketing in over 40 markets, has launched a global report into ad blocking.

• Media agencies are rising to leadership challenge by transforming ourselves for the better

Every business needs a purpose. A business without one will eventually fail, and even a well-defined purpose doesn’t guarantee success.

• Editor Vs Algorithm – What’s The Future For Publishing? Anna Sampson Interview

We live in a tumultuous time for print publishing.

• Grow Your Pipeline With Marketing Automation

Keep reading if… you’d like to know how we use a simple marketing automation to generate sales.

• National Magazines Take On The Harvey Weinstein Scandal | Industry Notes

Meredith’s CEO discusses the MPA’s latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines.

• Did The Iab Uk Just Save Advertising — From Itself?

If readers had any doubt that the digital advertising industry was picking 2017 as the year it finally grew up and became more accountable, less prone to fraud and more focussed on transparency, they need only look at today’s news from IAB UK.

• Media Pitch: Engage Social’s Rich User Data May Help Publishers Challenge The Duopoly

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat.

• Hearst Agrees To Buy Rodale Inc.

The deal is reflective of bigger consolidations in the magazine industry.

• ‘We’re Cleaning Up The Mess’: Publishers Prepare For A Post-Autoplay World

Autoplay has become synonymous with publishers putting monetization ahead of user experience.

• The Ad Industry Is Changing—Here’s What Publishers Can Expect

THE ADVERTISING LANDSCAPE is undergoing its most sweeping transformation in years.

• Sid Evans: My Number One Secret For Success: Always Put Readers First.

When Sid Evans sits down behind his desk in his office these days, he’s editing for two – two magazines.

• Media Success, Right Before Our Eyes

At the Folio: Show, a moment of clarity about the current media landscape.

• Team Takeaways From The Niche Digital Summit

Everyone wants to learn more about new ways to drive online revenue.

• Why The New York Times and Other Publishers Are Adding Experiential Marketing Services

Over the past several months, The New York Times has helped the automaker Kia put the latest model of its Cadenza sedan in some unusual situations.

• Starting Today, Anyone Who Publishes Something On Medium Can Paywall It

In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall.

• Best Of The Week: Twitter Live Video Lures Publishers

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more.

• Rachael Ray Every Day’s New Editor In Chief, Lauren Iannotti, To Samir Husni

“We’ll still always delight in producing the print magazine. I want to bring the print magazine’s voice into 2018 feeling modern and cool, and very much like Rachael.

• ‘Medium’ Opens Partner Program To All Publishers

Medium, the text-focused publishing platform created by Twitter cofounder Evan Williams, is reinventing itself again.

• Magazine Companies Bullish On Growth For 2018

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey.

• Media Pitch: Ad3 Wants To Make Video Faster & More Profitable For Publishers

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers.

• Condé Nast’s GLAMOUR Launches The ‘Powered By Women’ Initiative

Glamour has launched the #PoweredByWomen initiative, dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.

• Google CEO Appeases Publishers With Subscriptions

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.

• Executive Perspectives: Where Eight Publishers Are Focusing In Q4 And Beyond

As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward.

• Why Publishers Have The Upper Hand In The Growing Podcast Market

According to the Edison Research 2017 Infinite Dial Study, overall familiarity with podcasting has reached 60% in the U.S. and the monthly audience for podcasts is 67 million listeners.

• Publishing Management: Break Out Of Control Freak Mode!

The truth is you cannot grow your business if you don’t delegate.

• Out Magazine At 25

Aaron Hicklin, Editor in Chief, of Out magazine asks in his intro to the 25th Anniversary issue of the magazine, “How do you write an editor’s letter marking an anniversary?

• If Ads Don’t Work, Can Publishers Strike Subscription Gold?

As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites.

• With Facebook’s Focus On Video, Publishers Hear Less About Instant Articles

Facebook’s obsession with figuring out how to make money from video has some publishers wondering what’s happening with its other recent big initiative, Facebook Instant Articles.

• Media Pitch: Apex Decisions Crunches Big Data To Identify The Best Ways To Monetize Readers

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development.

• Ad Sales: You Have To Rattle Some Cages!

Are YOU assertive enough? I think it’s one of the BIGGEST problems salespeople have when making calls.

• Why Integrated Marketing Tools Are A Sales Rep’s Best Friend

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

• Martha Stewart Living: A Recipe For Magazine Success — Stay Authentic To Your Namesake & Pure To Your Audience

Martha Stewart Living is reveling in its continued energy and commitment to its audience with a brand new redesign that refreshes the already notable brand.

• Publishers Say Email Is #1 Revenue-Driving Technology

New research by Publishing Executive shows stalwart technologies like email and ad serving earn publishers revenue — while lead gen and ecommerce point to shifting business models.

• The End Of An Era For The Magazine Industry

What does the departure of four top editors say about the future of magazines?

• It’s Take Two For Take Magazine

After nearly folding in 2016, the magazine is back and better than before.

• ‘It Is Harder To Differentiate In The Platforms’: Publishers Want More Data, Monetization Options From Facebook, Google And Apple

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed platforms was a hot topic.

• Shortlist Media Celebrates 10th Anniversary

ShortList, the men’s magazine that redefined print media in the UK, has unveiled a collectors’ edition to celebrate the 10th anniversary of its launch.

• Openx Announces Acquisition Of Two Technology Companies To Provide Advanced Audience And Inventory Quality Protections For Publishers Globally

Company announces it has completed the acquisition of Mezzobit and PubNation

• Who Will Buy Time Inc UK?

Facebook and all those bloggers and vloggers have shredded the magazine market.

• The Not-So-Glossy Future Of Magazines

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.

• Social Media Tactics For Reach And Conversion!

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.

• Facebook Gives, But Continues To Take More From Publishers

For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.

• Martha Stewart Living’s Editor In Chief On The Magazine’s Redesign And Keeping The Business Relevant

As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.

• Whether Print Magazines Are Dead Or Alive Depends On Your Business Model

Friedrich Nietzsche once said, “There are no facts, only interpretations.”

• Tom Harty, President And Coo, Meredith, To Samir “Mr. Magazine™” Husni: “What We’re Seeing At Meredith Is That The Demand For Print Products From Consumers Is Still Very Strong

Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.

• The Future Of Digital Editions In The Age Of The Smartphone

Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.

• Publishers, Pick Your Kpis And Stick With Them

News publishers reassure themselves with the number of Key Performance Indicators at their disposal.