A forum for the print and
digital publishing industries
- A Proxy War: Apple Ad-Blocking Software Scares Publishers but Rival Google Is Target
When Apple revealed that its new operating system for mobile phones, iOS 9, would feature what the company called “content-blocking Safari extensions”, no one really blinked.
- Digital Publishers Face A Winter Of Discontent
The sunny days of hot growth for digital publishers are fading into a memory as many now face a long, dark winter.
- The IAB Is ‘Concerned’ About The FTC’s New Native Advertising Rules, But Publishers Play It Cool
The Interactive Advertising Bureau last week expressed mixed feelings about the Federal Trade Commission’s new guidelines for native advertising, but the publishers staking so much on selling native ads are yet to show much concern.
- Martech Landscape: What Is Header Bidding — And Why Should Publishers Care?
Next to ad blocking, header bidding is one of the hottest topics among digital advertisers and website publishers.
- 6 Tips for Writing Headlines That Drive Traffic
Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content.
- This Was The Year The Media Started Doubting The Web
This was the year that Snapchat, previously best known as a messaging service for ephemeral photos, launched its own version of the news called Discover.
- GQ Tells Readers to Turn Off Ad Blockers or Pay Up
Conde Nast publication GQ is pushing back against readers using online advertisement blocking software, asking them to turn it off or pay to read an article.
- Authors Guild Begins Letter-Writing Campaign to Meet With Publishers
As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers.
- The Year In Reading: Print Books, Magazines, Newsletters Hold Their Own In 2015
In the 17 years following the introduction of e-book readers in 1998, digital reading has brought about enormous changes in the bookselling, publishing, and reading landscapes.
- Facebook Signs Up A Further 13 UK Publishers For Its Instant Articles
Facebook has signed up 13 new UK publishers to participate in its Instant Articles programme with the likes of the Daily Telegraph, The Independent, The Sun, The Evening Standard, Sky News, Sky Sports and the Daily Mail joining existing publishing partners the BBC and The Guardian
- Here’s What Happened to Pineapple, Airbnb’s One-Off Print Magazine
A year ago, Airbnb Inc. published the first issue of Pineapple, a print magazine designed for coffee tables in homes across the rental company’s expanding network.
- Enthusiasm for The Digital Edition Fade At Many Magazine Firms, Even As Access Continues To Grow Through Library Systems
Circulation directors, who once dreamed of being able to rely on growing digital subscriptions to reach rate base levels, continue to fight to make their numbers
- Bill Henderson Marks 40 Years of The Pushcart Prize
“I just couldn’t get excited about making money from words,” said Bill Henderson, founder and publisher of Pushcart Press, as to why he was fired from his job as an editor at Doubleday in the 1970s.
- Publishers’ Newest Revenue Scheme: Monetized Gift Guides
With every ad dollar a struggle to come by, publishers are trying to tap into e-commerce.
- Defiance Publishing Co. Sold To Adams Publishing Group
Adams Publishing Group, LLC has purchased the Defiance Publishing Co., LLC from Dix Communications.
- 12 Digital Workplace & Martech Predictions For 2016
Real Story Group (RSG) forecasts twelve trends that will affect digital workplace and marketing technology in the coming year.
- Facebook Is Updating Instant Articles to Help Publishers Make More Money
Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform.
- Magazine for The Super-Rich Spear’s Launches On Newsstand In London With £5 Cover Price
Luxury lifestyle magazine Spear’s is moving on to the newsstand as it approaches its tenth birthday next year.
- Publishers are Underwhelmed with Apple News App
When Time Inc. CEO Joe Ripp expressed frustration with his company’s performance on Apple News last week, his complaints apparently were just the tip of the iceberg.
- Opinion: How New Technologies are Revolutionizing Digital Publishing
In the world of digital publishing we are used to hearing a lot of ‘buzz’ phrases and currently the one that’s getting a lot of airspace is content.
- Here’s Notify, Facebook’s New Twitter-Like App for Following Publishers
The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications from publishers you care about, like BuzzFeed or CNN or The Weather Channel.
- Seven Dow Technologies Honored by R&D 100 Magazine
The Dow Chemical Company announced today that six of its latest innovations have been named to R&D Magazine’s prestigious 2015 R&D 100 Awards
- 8 Ways Publishers Can Master Mobile
Mobile continues to be one of the hottest topics in publishing—and for good reason.
- Business-Focused 417 Magazine Spin-Off Publishes First Issue
Whitaker Publishing, LLC released the first issue of Biz 417, a new bimonthly magazine covering the local business scene and the professionals who power it in Springfield, MO and the surrounding Southwest Missouri region served by the 417 area code.
- CMO Today: Headaches for Publishers in Facebook’s Instant Articles
Twenty publishers are currently using Facebook’s Instant Articles program, which lets media companies post stories directly on the social network, as opposed to linking back to their own sites.
- Niche Publishing & The Small Staff: 7 Tips for Success!
Anyone who has ever participated on a sports team or a group school project can relate: Some on the team have a different version of what the timeline and objectives are supposed to be, one or two people do all the work, there’s always one flake.
- Experts Wary of ‘Platforms as Publishers’
“HE’S MOVED OVER TO THE DARK SIDE,” announced journalist David Clinch, explaining why he was moderating one of today’s panels at the Columbia Journalism School in place of a former colleague who recently took a senior role at Twitter and therefore recused himself from a discussion of “Platforms as Publishers.”
- Facebook’s Traffic to Top Publishers Fell 32 Percent Since January
While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.
- Grantland and The (Surprising) Future of Publishing
It’s dangerous, I suspect, to draw too many lessons from the ignominious end of Grantland, the high-brow sports and culture site that ESPN shuttered this weekend, several months after parting ways with Bill Simmons, the site’s founder and editor-in-chief.
- Lucky Magazine Shuts Down Once and for All, Here’s why it Failed
On Friday, the handful of remaining staffers at The Lucky Group’s editorial side were dismissed, the final gasp of a publication that once held sway over 1 million readers, many of them young women and avid online shoppers.
- Axel Springer Raises Outlook, Citing Strength of Ad Sales
Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenue as increasing sales of digital classified advertising offset continued declines in print circulation and other revenue.
- Google, Apple & Texture Trigger Latest Trend in Digital Publishing — Disaggregated Content
Every six months, we at Next Steps Marketing put together a Digital Magazine Dashboard to bring you the latest trends in digital publishing from an audience perspective.
- Jane Pratt Shares Her Thoughts on The Future Of Xojane at Time Inc.
In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel’s Hello Giggles and sports blog network FanSided.
- Tribune Publishing Claims Finances Improving But Records 9.6 Percent Ad Revenue Decline and Slight Loss for 3rd Quarter
The drama surrounding Tribune Publishing Company management was largely absent as the company reported third quarter results and discussed them with analysts.
- Sage Advice from Publishing Pros!
The recent fall issue of FOLIO magazine profiled top editors, publishers and influencers in the magazine business.
- New York Times Publisher Arthur Sulzberger Announces Succession Plan
At a staff meeting Monday morning, New York Times publisher Arthur Ochs Sulzberger, Jr. announced that the company has initiated a succession process, and that a deputy publisher will be named within two years, according to a source.
- Why Publishers Are Using Instagram to Connect With Their Communities
BBC News, CNN International and La Cronaca Italiana give insights into their use of Instagram to reach new and existing audiences and how they approach news formats on the platform.
- Pulitzer Prizes Open Three More Categories to Magazines
International Reporting, Criticism and Editorial Cartooning will be expanded to accept print and online magazine entries for the 2016 prizes.
- The Week Launches Junior Edition as First Brand Extension
Dennis Publishing is launching The Week Junior, The Week’s first paid-for print brand extension, next month.
- The Return to Focus: Publishers Wake Up to the Limitations of Growing Too Much Too Soon
Pressures to scale are creating a sameness on the Web, where publishers are increasingly covering the same set of general-interest news stories in an effort to capture readers.
- Six Insights Into Future Trends In Digital Publishing
Nobody knows what the future of the media industry will look like – we can only extrapolate from its current state and hope nothing too disruptive ruins our bets in the meantime.
- Tribune Publishing Introduces Tribune Content Solutions, an In-House Agency Delivering Custom Content Solutions for Local, National Marketers
Tribune Publishing today announced that it has launched an in-house agency called Tribune Content Solutions designed to deliver custom-content solutions for Tribune Publishing marketing partners.
- Can’t Finish A New Yorker Story Online? The Magazine Will Now Send You an Email Reminder to Come Back
For as long as The New Yorker has existed, its readers have lamented not being able to get through everything in the magazine.
- Chute’s New All-In-One Visual Marketing Suite Lets Brands Search, Analyze, Publish Social Content
Visual marketing service Chute has created a suite of tools developed for the enterprise to help brands harness user-generated content for their social campaigns.
- The Newest Key Person at Publishers: Platform Wranglers
The rise of the distributed publisher has given rise to a new role at media companies: the platform ambassador.
